Stuff & Nonsense. Website designers in North Wales

Bringing a knife to a gunfight — my slide deck from An Event Apart, Austin 2012

I’ve just come home from a ten hot days in Texas, where I had the honour, again, of speaking at An Event Apart alongside some of the best speakers in the industry. I enjoyed the trip, and especially the conference, enormously.

I’ve spoken at conferences regularly since my first time (again alongside Jeremy and Jeffrey) at @media 2005. (I’d never have guessed then that we’d still be friends, still doing this thing, all these years later.) But in the last couple of years I started to enjoy speaking less and emotional risk/reward ratio that goes with public speaking tipped too much toward risk. So I decided to not speak at all in 2012. That is until Jeffrey persuaded me to speak in Austin.

Unlike Jeremy, this wasn’t my first not-SXSW visit to Austin as Elliot, Simon, Tim and I and a bunch of design globetrotters went there to redesign a bank a few years ago.

I’m glad I went. Every An Event Apart conference feels special, but at this one the (unplanned) recurring themes were spooky. My talk was about designing, design process and particularly how our conventional design tools — drawing tools like Fireworks and Photoshop — are not equipped for designing today’s web. They’re ‘Bringing a knife to a gunfight!’ From the website:

In the mid-nineties, when designers started making their mark on the web, they did it with software tools and processes that they’d brought with them from print. But the web’s a different place now than it was ten, five, even two years ago; the tools and processes we’ve relied on for years are no longer capable of properly designing today’s flexible, responsive web. In this session, we’ll find new ways to design that better serve the needs of today’s responsive web, and investigate better, alternative tools and approaches to design. We’ll learn too how new tools and approaches can improve communication between designers and developers and our clients.

I hear that the talk was well received and I had a great time giving it. In fact, it’s definitely helped me to get my speaking mojo working again.

For everyone not at An Event Apart in Austin: