My first article for Smashing Magazine is my (ever so expanded) notes from my talk at the fabulous Smashing Conference in Freiburg. The original title was “How to call your client an idiot, to their face, without getting fired, then have them thank you for it.” I still like that one best, but we didn’t want a controversial title to get in the way of the serious points I wanted to make.

Contact us


Let’s design something fabulous together

Call 01745 851848, tweet or email us.

Answer these questions if you’d prefer to send us a little information about your project before you call.

Our projects start at £5,000 plus VAT with an average project costing between £10,000 and £20,000 plus VAT.

We’ll keep your information private and we won’t share it with anyone else.

Studio address

OpTIC, Ffordd William Morgan,
St. Asaph Business Park,
St. Asaph, Denbighshire, North Wales, LL17 0JD

(Here’s a map showing how to find our studio.)

Registered office

Eversleigh, Lon Capel, Gwaenysgor, Flintshire, North Wales, LL18 6EJ