• Words: Andy Clarke
  • Tagged with: responsive

Mark Boulton:

The template > slot > ad mental model is engrained both in advertisers, planners and web sites. Providing space for ads needs to be broadened into multiple spaces for one ad concept. This requires closer collaboration between advertisers and web sites, designers and marketeers and sales teams.

This is exactly the issue I’ve faced in my redesign work for STV. My solution, and one that seems to been accepted, has been to:

  • Develop a custom grid for STV based on the size of MMU units
  • Design a series of page regions to accommodate a fixed number of same-size ad slots to help with adaptive layouts
  • Use min-width on ad containers
  • Serve leaderboards above the 768 breakpoint only

With STV’s permission, I’d love to publish some of our solutions.


Contact us

x

Let’s design something fabulous together

Call 01745 851848, tweet or email us.

Answer these questions if you’d prefer to send us a little information about your project before you call.

Our projects start at £5,000 plus VAT with an average project costing between £10,000 and £20,000 plus VAT.

We’ll keep your information private and we won’t share it with anyone else.

Registered office

Eversleigh, Lon Capel, Gwaenysgor, Flintshire, North Wales, LL18 6EJ

(Here’s a map showing how to find our studio.)