There’s No Formula for Great Designs

  • Words: Andy Clarke

I can’t quite believe that it’s been six years since Drew MacLellan first published 24 ways. Now ably assisted by a talented team of volunteers, Drew’s made his magazine a web designer’s stable read.

I’ve had the honour of writing a little something for it every year. My contribution, There’s No Formula for Great Designs is out today.

Andy Clarke re-examines the formula used to convert static to fluid grids, and describes how he adapts it within his own custom grids to maintain connectedness in designs across devices. Like great design, there’s a perfect Christmas out there somewhere, but there’s no formula for it.

Every year, I agonise over what I write for 24 ways, because the overall quality of articles just keeps on getting better. My top pick of this year has to be Front-end Style Guides by Anna Debenham.

24 ways is a shining example of people volunteering their knowledge and time, giving back to our industry to help others. I’m proud to have contributed again.

(I’ve gathered links to all my articles, including past writing for 24 ways, onto one new page.)

Contact us


Let’s design something fabulous together

Call 01745 851848, tweet or email us.

Answer these questions if you’d prefer to send us a little information about your project before you call.

Our projects start at £5,000 plus VAT with an average project costing between £10,000 and £20,000 plus VAT.

We’ll keep your information private and we won’t share it with anyone else.

Studio address

OpTIC, Ffordd William Morgan,
St. Asaph Business Park,
St. Asaph, Denbighshire, North Wales, LL17 0JD

(Here’s a map showing how to find our studio.)

Registered office

Eversleigh, Lon Capel, Gwaenysgor, Flintshire, North Wales, LL18 6EJ