Posts about Art direction for the web

Art direction has been part of advertising and print design for over 100 years, but on the web art direction is rare. Art direction can help improve engagement and encourage customer retention. It connects a brand with an audience, improves conversions and brings customers’ journeys to life. Andy Clarke is well-known for writing about Art Direction for the Web and his popular book—‘Art Direction for the Web’—explains how art direction can improve digital products and websites.

Book review: ‘O Design de Bea Feitler’

I didn’t study graphic arts when I was at art school in the ’80s, but I’ve been doing a lot of catching up recently. A few years ago, I became incredibly bored with what was passing for creative design on the web at the time, and so I started to look elsewhere for inspiration for my work.

Art Direction for the Web: Designing standfirst paragraphs

Designers frequently overlook a few design elements if they remember them at all. Recently, I’ve noticed that the styles of typographic details like bylines, citations, dates and times are more often than not pulled from frameworks and pattern libraries and receive very little original thought.

Art Directing the Web

As I mentioned last week, I’ve written a new talk to help me cope with my obsession with making layouts that are different from what we mostly see on the web these days. It’s called ‘Art Directing the Web’ because in the talk I make the point that we should make different layouts not just for difference sake, but to better communicate the meaning of our content and to tell better stories.

Andy Clarke portrait

About Andy

I’m Andy Clarke, a well-known website designer and writer on art direction and design for products and websites. I help businesses to deliver engaging customer experiences and unique designs. Read more about my work, browse my blog, or follow me on Instagram and Twitter.

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