The ADA requires Disney’s websites to respect the needs of the visually impaired, such as by accommodating the use of screen-reader technology. The Disney sites, which are created for Disney affiliate Walt Disney Parks and Resorts by two other affiliates, Disney Online and Walt Disney Parks and Resorts Online, are replete with video and audio trailers which cannot be turned off by people who cannot use a mouse and which drown out screen-readers. The websites also contain Flash content that is not accessible to blind persons. The Plaintiffs assert that Disney simply does not address the needs of people who are visually impaired in creating its webpages.
From my experience of working with Disney UK, it wasn’t that they didn’t care about accessibility, they just didn’t know a damn thing about it.