Cennydd Bowles:
Following a recipe won’t make you a great chef – it just means you can make a competent bolognese. Great chefs don’t need cookery books. They know their medium and their ingredients so well that they can find excellent combinations as they go.
I love this. And I would go further. If your design process is more process than design, take a step back and rethink it. You don’t need what people’s say or do to tell you how to make a great design. Listen to your gut.
Working with clients for over 25 years