Process is for fast food restaurants

Cennydd Bowles:

Following a recipe won’t make you a great chef – it just means you can make a competent bolognese. Great chefs don’t need cookery books. They know their medium and their ingredients so well that they can find excellent combinations as they go.

I love this. And I would go further. If your design process is more process than design, take a step back and rethink it. You don’t need what people’s say or do to tell you how to make a great design. Listen to your gut.


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