The template > slot > ad mental model is engrained both in advertisers, planners and web sites. Providing space for ads needs to be broadened into multiple spaces for one ad concept. This requires closer collaboration between advertisers and web sites, designers and marketeers and sales teams.
This is exactly the issue I’ve faced in my redesign work for STV. My solution, and one that seems to been accepted, has been to:
min-widthon ad containers
With STV’s permission, I’d love to publish some of our solutions.
I’m available for hire to consult on and design products and websites. Based in North Wales, I travel regularly to work with clients world-wide.
For work enquiries email firstname.lastname@example.org
Or call us on +44 (0)1745 851848