Responsive Advertising

Mark Boulton:

The template > slot > ad mental model is engrained both in advertisers, planners and web sites. Providing space for ads needs to be broadened into multiple spaces for one ad concept. This requires closer collaboration between advertisers and web sites, designers and marketeers and sales teams.

This is exactly the issue I’ve faced in my redesign work for STV. My solution, and one that seems to been accepted, has been to:

With STV’s permission, I’d love to publish some of our solutions.


Availability

I’m interested in remote design and consulting projects world-wide and speaking at conferences in Asia, Australia, and New Zealand.

Available now

Talk to me

For work enquiries email

Or call Sue on +44 (0)1745 851848

Your call won’t cost more than calling the UK.

Studio

Stuff & Nonsense Ltd.
Eversleigh, Lon Capel
Gwaenysgor
Flintshire, LL18 6EJ, UK

I’m currently in Sydney, Australia