Design for successful digital products and websites
My name’s Andy Clarke. I’m a well-known website designer, consultant, speaker, and writer on art direction and design for products and websites.
For 20 years, I’ve helped companies big and small to improve their website and product designs by providing consulting and design expertise.
My work is distinctive and original and I deliver engaging customer experiences and world-class designs.
I’m based in beautiful North Wales and work with businesses, charities, companies, and NGOs all over the world. I regularly work alongside designers, developers, and leadership teams to create designs, processes, and systems which deliver results.
I consult with companies on art direction for the web, design systems, and style guides, speak at conferences world-wide, and write books about art direction and web design.
From my studio in North Wales I design creative and effective websites and engaging customer experiences for big businesses, SMEs, charities, and NGOs all over the world. I offer peace of mind that work will be carried out on time and on budget. ⋯
I consult with agencies and media companies on delivering art direction and creative design for the web. I work with product companies to deliver consistent brand experiences across marketing and products. ⋯
Through creative training sessions and 1–1 coaching, I offer advice on how to develop your skills as a designer and build your business or career. I’ll help you work through creative approaches to discover solutions that work for you. ⋯
World-class website and product designs
: For over a year, I worked with Ansarada to develop their brand and visual identity. I worked alongside their CEO, CPO, and CMO and consulted on how art direction and design can help in turning Ansarada from a single-product company into a global SaaS business. During this time, their website saw a year-on-year increase in conversions of 320% and prospects rose from 44,000–385,000.
is focussed on environmental protection issues in Poland. I optimised their donation process to maximise conversion opportunities by redesigning someone’s journey from their essential campaign pages to donating to the organisation. I designed a set of compelling campaign pages that maximise their conversion opportunities and narrow the gap between their online and on-the-street campaigning. I also created templates and a style guide to enable the team in Poland to quickly develop more effective campaign pages in the future.⋯
is a household name in the UK—providing insurance and financial services to the over 50s—but they suffered from a dilution of their brand across offline and online channels. I improved their consistency and reduced friction between their in-house designers and marketers and external agencies by designing and implementing a new design system that is now the source of truth for their design, marketing, and sales activities.
: I worked with the UK team to increase their online adoptions, donations, and membership by designing innovative ways to bundle adoptions and membership. I also simplified their adoption process and introduced new ways to adopt more than one animal. To increase customer engagement and enrolment, I designed compelling new adoption campaign pages.
I’m available for hire to consult on and design products and websites. Based in North Wales, I travel regularly to work with clients world-wide.