Design expertise for winning digital products and websites
My name’s Andy Clarke and I’m an experienced creative director and digital designer. I help companies around the world to design winning digital products and websites.
For 20 years, brands, charities, governments and organisations such as Greenpeace, ISO, SunLife, and WWF have used my designs to improve their products, positioning and how they do business online.
If you need digital designs that encourage more business, a design system or style guide to protect your brand online, or you want to know how design can deliver more customers, you should talk to me.
I bring creative, critical thinking to improving digital products and websites and the businesses behind them. I also teach people how to execute brands across channels and then provide ongoing creative direction and support.
I coach agency leaders on running a design business and mentor designers on dealing with clients, and delivering creative projects. I’ve written three popular books on website design and am an experienced speaker, presenting regularly on art direction and design at conferences including An Event Apart, Smashing Conference, and Web Directions.
If your company needs somebody who can extract maximum value from digital design, I can give you the help you need. — Find out how.
Designs that encourage customer engagement and enrolment
is focussed on environmental protection issues in Poland. I optimised their donation process to maximise conversion opportunities by redesigning someone’s journey from their important campaign pages to donating to the organisation. I designed a set of compelling campaign pages that maximise their conversion opportunities and narrow the gap between their online and on-the-street campaigning. I also created templates and a style guide to enable the team in Poland to easily develop more effective campaign pages in the future.
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is a house-hold name in the UK—providing insurance and financial services to the over 50s—but they suffered from a dilution of their brand across offline and online channels. I improved their consistency and reduced friction between between their in-house designers and marketers and external agencies by designing and implementing a new design system that is now the source of truth for their design, marketing, and sales activities.
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: I worked with the UK team to increase their online adoptions, donations, and membership by designing innovative ways to bundle adoptions and membership. I also simplified their adoption process and introduced new ways to adopt more than one animal. To increase customer engagement and enrolment, I designed compelling new adoption campaign pages.
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Inspired Guides style guides, pattern and component library templates that are beautiful as well as functional. Buy Inspired Guide template designs for £199 and sell for hundreds more.
With dozens of common elements already built in, you’ll save hours or even days creating your own style guide.
I’m interested in designing digital products and websites, and consulting projects with clients world-wide.