Mini Cooper

Icon of the 1960s

Produced by British Motor Corporation 1959–2000

Mini Cooper

Inspired by Armin Hofmann

Throughout his long career, Armin Hofmann designed posters in the Swiss International Style, in particular for the Basel Stadt Theater. He valued visual communication above everything else in design, used techniques including photo-montage, experimental compositions, and primarily sans-serif typography.

Hofmann wrote a book outlining his design philosophies and practices. His Graphic Design Manual is still a fabulous reference for graphic and web designers.

For after all, a poster does more than simply supply information on the goods it advertises; it also reveals a society’s state of mind.

—Armin Hofmann
Inspiration for my design
Inspiration for my design

About Armin Hofmann

Armin Hofmann is a Swiss graphic designer whose work is known for its abstract shapes and lines. Born in 1920 and now 99 years old, Hofmann first taught, then became head of the Basel School of Design. His work has been widely exhibited in major galleries, including the New York Museum of Modern Art.

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