’70’s best- selling Cortina British car

Cortina was built by Ford of Britain from 1962–1983, and was the UK’s best-selling car during the 1970s.

Inspired by Herb Lubalin

Herb Lubalin was fascinated by how typography could be used for communication. He understood how a choice of typeface could fundamentally alter the look and sound of words to communicate messages to his readers.

Lubalin is well-known for his work on Eros and Fact magazines, as well as Avant Garde for which he designed the ITC Avant Garde typeface. His studio worked on magazines, packaging, posters, and corporate identity designs, but his most adventurous and interesting work was for his own U&lc typographic journal. The most complete reference for Lubalin’s work is Adrian Shaughnessy’s ‘Herb Lubalin: American Graphic Designer’, first published by Unit Editions in 2012.

Inspiration for my design
Inspiration for my design

About Herb Lubalin

Throughout his long career, American graphic designer and typographer Herb Lubalin worked on magazines, packaging, posters, and corporate identity designs. He is perhaps best-known for his work on Eros, Fact, and Avant Garde magazines.

His typographic journal U&lc (Upper and lower case) allowed Lubalin to showcase his designs and experiment with creative typography.

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