L’evoluzione del mito

Fiat 500 city car

Fiat logoA rear-engined, four-seat, small city car that was manufactured and marketed by Fiat Automobiles from 1957 to 1975 over a single generation in two-door saloon and two-door station wagon body styles.

Launched as the Nuova (new) 500 in July 1957, as a successor to the 500 “Topolino,” it was an inexpensive and practical little car. Measuring 2.97 metres (9 feet 9 inches) long, and originally powered by a 479cc two-cylinder, air-cooled engine, the 500 was smaller than Fiat’s 600, launched two years earlier, and is considered one of the first purpose-designed city cars.

In 1949, Fiat released the front engine Fiat 500 economy car to meet the demands of the post-war market. It had a 2-door coupe body with sun-roof, which was later complemented by an Estate version. Both continued until 1954 when they were replaced by an all-new, lighter car. The new car had a rear-mounted engine, on the pattern of the Volkswagen Beetle, just like its bigger brother the 1955 Fiat 600.

Manufactured and marketed by Fiat Automobiles from 1957 to 1975

Inspired by Giovanni Pintori

Giovanni Pintori is known for his minimalist style and use of geometric shapes. After leaving Olivetti, Pintori designed advertising, books, and magazines. In later life, Pintori concentrated on painting until he died in 1999 at the age of 87.

“I do not attempt to speak on behalf of the machines. Instead, I have tried to make them speak for themselves, through the graphic presentation of their elements, their operations and their use.“

–Giovanni Pintori
Inspiration for my design
Inspiration for my design

About Giovanni Pintori

Giovanni Pintori was an Italian graphic designer who is most well-known for his work with Italian manufacturer Olivetti.

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