In a career which spanned over 40 years, Saul Bass not only designed some of America’s most iconic logos, but also designed title sequences and film posters for some of Hollywood’s best filmmakers, including Alfred Hitchcock, Stanley Kubrick, and Martin Scorsese. For Hitchcock, Bass created innovative title sequences for films including North by Northwest, Psycho, and Vertigo. The opening sequence of Mad Men—one of my favourite TV shows—pays homage to Bass who died in 1996 aged 75.
“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.”—Saul Bass
Born in New York in 1920, Saul Bass was an American graphic designer and filmmaker, best-known for his corporate logos, film posters, and title sequences. Bass worked with some of Hollywood’s best filmmakers, including Alfred Hitchcock, Stanley Kubrick, and Martin Scorsese.