The original Mini was a line of British small cars manufactured by the British Motor Corporation (BMC.) In 1969 it became a marque when the name Mini replaced the separate Austin Mini and Morris Mini names.
Performance versions of these models used the name Cooper, due to a partnership with racing legend John Cooper.
The original Mini continued in production until 2000.
In 1999 the Mini was voted the second most influential car of the 20th Century, behind the Ford Model T.
Generations included thr Mark I, Mark II, Clubman, and Mark III
The Mini Cooper and Cooper S were sportier versions successful as rally cars, winning the Monte Carlo Rally four times from 1964 through to 1967.
Other cars used front-wheel drive and transverse engines before but none in such a small space.
The original Mini continued in production until 2000.
Front-wheel drive (FWD) is a form of engine and transmission layout used in motor vehicles, where the engine drives the front wheels only.
This distinctive two-door car was designed for BMC by Sir Alec Issigonis. It was manufactured at the Longbridge and Cowley plants in England.

Inspired by Paula Scher

Born in Washington, D.C, Paula Scher is an American graphic designer, painter and educator. In 1991, she became the first female principal at design firm Pentagram. Inspired by Russian constructivism, Scher incorporated outmoded typefaces into her distinctive typographic style for work including advertising, books, brand identities, and packaging. She is well-known for identity work including The Museum of Modern Art (MoMA,) The Metropolitan Opera, New York City Ballet, and the Windows 8 logo for Microsoft.

“The goal of design is to raise the expectation of what design can be.”

—Paula Scher
Inspiration for my design
Inspiration for my design

About Paula Scher

Paula Scher is an American graphic designer, painter and educator and the first female principal at design firm Pentagram. She is well-known for her distinctive typographic style.

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