They said it would never sell

The Italian Job

The original Mini

A small car produced by the British Motor Corporation

The vehicle is in some ways considered the British equivalent to its German contemporary, the Volkswagen Beetle, which enjoyed similar popularity in North America. In 1999 the Mini was voted the second most influential car of the 20th Century, behind the Ford Model T. Initially, Minis were marketed under the Austin and Morris names, as the Austin Seven and Morris Mini-Minor, until Mini became a marque in its own right in 1969. The Mini Cooper and Cooper “S” were sportier versions that were successful as rally cars, winning the Monte Carlo Rally cars, winning the Monte Carlo Rally four times from 1964 through to 1967. John Newton Cooper was a co-founder, with his father Charles Cooper, of the Cooper Car Company. Born in Surbiton, Surrey, United Kingdom, he became an auto racing legend with his rear-engined chassis design that would eventually change the face of the sport at its highest levels, from Formula One to the Indianapolis 500. Charles Cooper ran a small garage that specialised in maintaining racing cars. His son John left school at age 15 to become an apprentice .

Inspired by Lester Beall

Lester Beall’s strikingly modernist designs included bright, often primary, colours and he used bold lines shapes. He combined these graphic elements with photomontage to make covers and posters in a style which became his signature. While he is possibly best-known for his covers and posters, Beall also made designs for advertising, corporate identities, editorial, and packaging. Of Lester Beall, Herb Lubalin wrote:

Beall was responsible for taking American graphic design of the 1930s out of its mundane, tasteless form into the beginnings of what we know now as effective visual communication.

—Herb Lubalin
Inspiration for my design
Inspiration for my design

About Lester Beall

Lester Beall was an American modernist graphic designer. Born in Kansas City, Missouri, Beall moved to Chicago to study and from there to New York. From his farm in Connecticut, he worked on covers and posters which often featured his distinctive use of photomontage.

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