It looks like a wasp!

Vespa is an Italian brand of scooter manufactured by Piaggio. The name means wasp in Italian.

Vespa scooters were sold beyond Europe and North America. When expanding into these markets it was common for Vespa to partner with, or license certain models to, existing manufacturers.

Officially known as the MP5 (“Moto Piaggio no. 5”), the prototype was nicknamed “Paperino” (“duckling” in Italian.)

Upon seeing the MP6 for the first time, Enrico Piaggio exclaimed: “Sembra una vespa!” (“It looks like a wasp!”)


Inspired by Ladislav Sutnar

Ladislav Sutnar was one of the first designers to practice information design. Much of his work involved using design to present large amounts of data and make it accessible and understandable. He created information graphics and designs for a variety of manufacturing catalogues. Heavily influenced by Modernism, Sutnar’s work is characterised by his use of typography and limited colour palettes.

With function, flow, and form as basis, design is evaluated as a process culminating in an entity which intensifies comprehension.

—Ladislav Sutnar
Inspiration for my design
Inspiration for my design

About Ladislav Sutnar

Ladislav Sutnar was a Czechoslovakian graphic designer born in 1897. In 1927, Sutnar became head of publication design for a large publisher in Prague. In 1939, Sutnar travelled to the USA to design for New York World’s Fair, but the exhibition was cancelled and he chose to stay in New York rather than return to Nazi controlled Czechoslovakia.

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