Citroen DS

Futuristic design

The Citroën DS is a front-engine, front-wheel-drive executive car which was manufactured and marketed by the French company Citroën from 1955 to 1975 in sedan, wagon/estate and convertible body configurations across three series/generations.

Noted for its aerodynamic, futuristic body design and innovative technology, the DS set new standards in ride quality, handling, and braking—the latter as the first mass production car equipped with disc brakes.

Italian sculptor and industrial designer Flaminio Bertoni and the French aeronautical engineer André Lefèbvre styled and engineered the car, and Paul Magès developed the hydro-pneumatic suspension.

Inspired by Herbert Matter

Herbert Matter was born in Switzerland and after moving to the United States in 1936, he was hired by art director Alexey Brodovitch to work on Harper’s Bazaar. From 1952–1976 Matter was professor of photography at Yale University and in 1958 he became a design consultant to the Guggenheim Museum in New York. When describing Matter, Paul Rand said “The absence of pomposity was characteristic of this guy.’

“If you love something, the work will be just fine.”

—Herbert Matter


Inspiration for my design
Inspiration for my design

About Herbert Matter

Herbert Matter was a Swiss-born American photographer and graphic designer known for his pioneering use of photo-montage in commercial art. His experimental work helped shape the vocabulary of 20th-century graphic design.

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