Citroën DS 1955—1975

The Citroën DS is a front-engine, front-wheel-drive executive car which was manufactured and marketed by the French company Citroën from 1955 to 1975 in sedan, wagon/estate and convertible body configurations across three series/generations.

Futuristic Design Innovative Technology

Noted for its aerodynamic, futuristic body design and innovative technology, the DS set new standards in ride quality, handling, and braking—the latter as the first mass production car equipped with disc brakes.

Inspired by Dan Friedman

Dan Friedman was an American graphic and furniture designer. He studied under Armin Hofmann at the Ulm School of Design and became a major contributor to the new wave typography movement. While working at Pentagram until 1984, Friedman designed letterheads, logos, and posters. Sadly, Friedman died of AIDS in 1995 in New York.

“Bridge the boundaries that separate us from other creative professions and unexpected possibilities”

—Dan Friedman
Inspiration for my design
Inspiration for my design

About Dan Friedman

Dan Friedman was an American graphic and furniture designer. He studied under Armin Hofmann at the Ulm School of Design and became a major contributor to the new wave typography movement. While working at Pentagram until 1984, Friedman designed letterheads, logos, and posters. Sadly, Friedman died of AIDS in 1995 in New York.

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