More van, more value

Ford Transit

The Ford Transit-also known as the Ford T-Series in some markets-is a range of light commercial vehicles produced by Ford since 1965. Sold primarily as a cargo van, the Transit is also built as a passenger van, minibus, cutaway van chassis, and a pickup truck. Over 8,000,000 Transit vans have been sold, making it the third best-selling van of all time. The first production Ford to wear the Transit badge was a van built in their Cologne plant Germany, in 1953. The German vehicle was not widely exported. The first generation Transit or the Transit Mark I, was introduced in October 1965. This generation had the longest production run of any Transit to date, staying largely unaltered for twelve years. The van was producedinitially at the Langley facility in Berkshire, England, then production was moved to Southampton. Transits were also produced in factories in Belgium and Turkey.

Inspired by Lester Beall

Lester Beall’s strikingly modernist designs included bright, often primary, colours and he used bold lines shapes. He combined these graphic elements with photomontage to make covers and posters in a style which became his signature. While he is possibly best-known for his covers and posters, Beall also made designs for advertising, corporate identities, editorial, and packaging. Of Lester Beall, Herb Lubalin wrote:

Beall was responsible for taking American graphic design of the 1930s out of its mundane, tasteless form into the beginnings of what we know now as effective visual communication.

—Herb Lubalin
Inspiration for my design
Inspiration for my design

About Lester Beall

Lester Beall was an American modernist graphic designer. Born in Kansas City, Missouri, Beall moved to Chicago to study and from there to New York. From his farm in Connecticut, he worked on covers and posters which often featured his distinctive use of photomontage.

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