Michael Baugh

Michael Baugh is a British composer and multi-instrumentalist who works with some of the biggest names in music. He asked us to design and develop a new website that reflects his personality. I spent time with Michael, discussing his goals for the new website, the messages he wished to communicate, and to whom he wanted his work to appeal. We discussed how he networks to attract new clients and how important relationships are to his work.

Michael has a passion for classic science fiction and American writer Isaac Asimov’s work in particular, and he wanted to incorporate that into his design. I studied science fiction book covers for colour and typography inspiration and chose a typeface reminiscent of those book covers. Rather than create a pastiche of a science fiction design, I created a bespoke series of original graphic illustrations incorporating amplifier and guitar parts. I added subtle animations and sound effects to the scaleable vector graphics.

Instead of a more common theme switcher, I designed a palette of colours which shift during the day, becoming darker at night and lighter in the morning. Finally, I developed a static HTML/CSS prototype before integrating a simple-to-use CMS for easy content editing.