Jeremy Keith’s 100 words 016

I’ve been enjoying—and a little jealous of how he can write every day— Jeremy Keith’s 100 words series. Today he wrote about A List Apart’s 15 Years of Dao and I could not agree more with what he said here:

I fear that today we run the risk of treating web development no different to other kinds of software development, ignoring the strengths of the web that John highlighted for us. Flexibility, ubiquity, and uncertainty: don’t fight them as bugs; embrace them as features.

Substitute ‘software development’ with ‘digital product design’ and you have what Dan and Jeffrey were talking about on Unfinished Business this week.

Also, as I said in 2006 at John’s Web Directions conference, “the web is not a power drill.”