Design expertise for winning digital products and websites

My name’s Andy Clarke and I’m an experienced creative director, product and website designer. I help companies around the world by designing winning products and websites.

For 20 years, brands, charities, governments and organisations such as Greenpeace, ISO, SunLife, and WWF have used my designs to improve their products, positioning and how they do business online.

If you need a product or website design that encourages more business, a design system, or style guide to protect your brand online, or you want your business to deliver a better customer experience across channels, you should talk to me.

From my studio in North Wales, I bring creative, critical thinking to improving products and websites and the businesses behind them. I also teach people how to execute brands across channels and then provide ongoing creative direction and support.

I coach agency leaders on running a design business and mentor designers on dealing with clients, and delivering creative projects. I’ve written three popular books on website design and am an experienced speaker, presenting regularly on art direction and design at conferences including An Event Apart, Smashing Conference, and Web Directions.

Greenpeace is focussed on environmental protection issues in Poland. I optimised their donation process to maximise conversion opportunities by redesigning someone’s journey from their important campaign pages to donating to the organisation. I designed a set of compelling campaign pages that maximise their conversion opportunities and narrow the gap between their online and on-the-street campaigning. I also created templates and a style guide to enable the team in Poland to easily develop more effective campaign pages in the future.  — Read more ⤒

SunLife is a house-hold name in the UK—providing insurance and financial services to the over 50s—but they suffered from a dilution of their brand across offline and online channels. I improved their consistency and reduced friction between between their in-house designers and marketers and external agencies by designing and implementing a new design system that is now the source of truth for their design, marketing, and sales activities.  — Read more ⤒

WWF : I worked with the UK team to increase their online adoptions, donations, and membership by designing innovative ways to bundle adoptions and membership. I also simplified their adoption process and introduced new ways to adopt more than one animal. To increase customer engagement and enrolment, I designed compelling new adoption campaign pages.  — Read more ⤒

Inspired Guides style guides, pattern and component library templates that are beautiful as well as functional. Buy Inspired Guide template designs for £199 and sell for hundreds more.

With dozens of common elements already built in, you’ll save hours or even days creating your own style guide.