Strategies for delivering critical projects, develop in-house design teams, and sell ideas to management and stakeholders, whenever you need them. ⋯
: For over a year, I worked with Ansarada to develop their brand and visual identity. I worked alongside their CEO, CPO, and CMO and consulted on how art direction and design can help in turning Ansarada from a single-product company into a global SaaS business. During this time, their website saw a year-on-year increase in conversions of 320% and prospects rose from 44,000–385,000.
is focussed on environmental protection issues in Poland. I optimised their donation process to maximise conversion opportunities by redesigning someone’s journey from their essential campaign pages to donating to the organisation. I designed a set of compelling campaign pages that maximise their conversion opportunities and narrow the gap between their online and on-the-street campaigning. I also created templates and a style guide to enable the team in Poland to quickly develop more effective campaign pages in the future.⋯
is a household name in the UK—providing insurance and financial services to the over 50s—but they suffered from a dilution of their brand across offline and online channels. I improved their consistency and reduced friction between their in-house designers and marketers and external agencies by designing and implementing a new design system that is now the source of truth for their design, marketing, and sales activities.
: I worked with the UK team to increase their online adoptions, donations, and membership by designing innovative ways to bundle adoptions and membership. I also simplified their adoption process and introduced new ways to adopt more than one animal. To increase customer engagement and enrolment, I designed compelling new adoption campaign pages.
I’m available for hire to consult on and design products and websites. Based in North Wales, I travel regularly to work with clients world-wide.