I am a digital designer, creative director, and design leader. I bring creative, critical thinking to designing digital products and websites and the businesses behind them. For 20 years has worked with well-known brands, government organisations, start-ups and multi-national companies:
Home Office (UK)
STV (Scottish Television)
Working with Stuff & Nonsense was a great experience. They felt like part of our team and have radically changed the way we design and develop websites.
Luigi Principi, ISO
is focussed on environmental protection issues in Poland. I optimised their donation process to maximise conversion opportunities by redesigning someone’s journey from their important campaign pages to donating to the organisation. I designed a set of compelling campaign pages that maximise their conversion opportunities and narrow the gap between their online and on-the-street campaigning. I also created templates and a style guide to enable the team in Poland to easily develop more effective campaign pages in the future.
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is a house-hold name in the UK—providing insurance and financial services to the over 50s—but they suffered from a dilution of their brand across offline and online channels. I improved their consistency and reduced friction between between their in-house designers and marketers and external agencies by designing and implementing a new design system that is now the source of truth for their design, marketing, and sales activities.
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: I worked with the UK team to increase their online adoptions, donations, and membership by designing innovative ways to bundle adoptions and membership. I also simplified their adoption process and introduced new ways to adopt more than one animal. To increase customer engagement and enrolment, I designed compelling new adoption campaign pages.
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Dagens Naeringsliv is the go-to source of news for Norwegian business people. Mark Porter Associates refreshed their identity and redesigned the newspaper. I worked with Mark and his team to design a bold new look for their website, our main focus being to create a consistent reading experience across many digital channels and their print edition.
I worked with the development team at Kings College Hospital Trust for for eight week-long sprints to help them bring together content from six hospital sites into one new website. I solved this challenge by first conducting a thorough audit of their content and user-personas
After workshops with their team, SAP commissioned us to work on several product designs, the most recent being a design for ‘Caddy On Demand,’ an application to demonstrate their technologies at an exclusive golfing retreat.
The National STEM Center and Science Learning Network websites provided complementary services. I created a new design for STEM Learning that brings both entities together to form a single service offering, designs for responsive website pages, and a style guide. I often collaborate with developer partners and for this project worked with Code Enigma.⤒
When the time came to redesign their website, West Wales Holiday Cottages hired me to design a fresh new look for their company, one that would help them stand out in an ever more competitive marketplace. I focussed on improving a customer’s experience when browsing, searching, and booking a holiday rental and delivered designs for key website pages as HTML and CSS files.⤒
I’m interested in designing digital products and websites, and consulting projects with clients world-wide.