I am a digital designer, creative director, and design leader who has worked with well-known
brands, government organisations, start-ups and multi-national companies:
Home Office (UK)
STV (Scottish Television)
I work on digital editorial and product designs, focusing on the creative execution of a brand strategy,
mobile and responsive design and more. I join teams for early sprints and then provide ongoing creative
direction and support.
My portfolio expresses my belief that successful digital design should convey
personality, be a reflection of beliefs, and have a soul.
is focussed on environmental protection issues in Poland. I
worked with them to redesign someone’s journey from their important campaign pages to donating to the
organisation. I developed a set of new campaign page designs that are distinctive yet within the brand guidelines set by Greenpeace worldwide. I also optimised their donation process to maximise conversion opportunities and created templates and a style guide to enable the team in Poland to easily develop pages in the future.
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is a house-hold name in the UK, providing insurance and financial services to the over 50s. We worked together to improve consistency and reduce friction in the visual execution of their brand across multiple channels. I achieved this by developing the SunWise design system and style guide and designing exemplary email marketing and website templates. The outcome included assets now more closely aligned to their brand, better communication, and less time spent on approvals and revisions.
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: I worked with the UK team to optimise their online adoptions, donations, and membership to increase the important revenue they receive from adoptions, donations, and membership. I simplified the adoption process and introduced new ways to adopt more than one animal, and combine donations and membership with adoptions.
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Dagens Naeringsliv is the go-to source of news for Norwegian business people. Mark Porter Associates refreshed their identity and redesigned the newspaper. I worked with Mark and his team to design a bold new look for their website, our main focus being to create a consistent reading experience across many digital channels and their print edition.
I worked with the development team at Kings College Hospital Trust for for eight week-long sprints to help them bring together content from six hospital sites into one new website. I solved this challenge by first conducting a thorough audit of their content and user-personas
After workshops with their team, SAP commissioned us to work on several product designs, the most recent being a design for ‘Caddy On Demand,’ an application to demonstrate their technologies at an exclusive golfing retreat.
The National STEM Center and Science Learning Network websites provided complementary services. I created a new design for STEM Learning that brings both entities together to form a single service offering, designs for responsive website pages, and a style guide. I often collaborate with developer partners and for this project worked with Code Enigma.⤒
When the time came to redesign their website, West Wales Holiday Cottages hired me to design a fresh new look for their company, one that would help them stand out in an ever more competitive marketplace. I focussed on improving a customer’s experience when browsing, searching, and booking a holiday rental and delivered designs for key website pages as HTML and CSS files.⤒
I’m interested in remote design and consulting projects world-wide and speaking at conferences in Asia, Australia, and New Zealand.