Art Direction for the Web video course available now on Skillshare and Vimeo

Over the past few weeks, I’ve been working hard on a new ‘Art Direction for the Web’ video course to accompany my new book and I’m pleased to announce it’s now available to buy on Vimeo and watch on Skillshare.

In this video course, I teach you how art direction can connect customers with product and website designs and keep people engaged. I show you how art direction can improve someone’s experience and maintain brand values and design principles by connecting marketing and products.

What this course covers

You’ll learn about art direction; what it means, why it matters, who can do it, and—most importantly—how it applies to the web. There are ten videos in this hour-long course:

  1. Introduction/overview
  2. Understanding art direction
  3. Brand values and art direction
  4. Deciding your design principles
  5. Audience personas and user stories
  6. Designing a customer journey
  7. Deciding how you want people to feel
  8. Art-directing experiences
  9. Conclusion and next steps
  10. (Bloopers)

Who will learn from this course?

Learn how art direction can improve digital products and websites, connect customers with product and website designs, and maintain brand values and design principles.

Stream the course on Vimeo

I’m relatively new to selling video courses online and as I’m already familiar with Vimeo, their OnDemand service seemed like a good first choice. You can stream my course anytime on any device.

Why buy this course direct from me?

As you might imagine, I earn a little more from each sale by cutting out a middle man. That helps me spend more time making more courses and allows me the opportunity to give them even better content, higher production values and covers the cost of professional editing. As a bonus, when you buy this course direct from me, I will send you:


I’m available for hire to consult on and design products and websites. Based in North Wales, I travel regularly to work with clients world-wide.

Available from January 2020

Talk soon

For work enquiries email

Or call us on +44 (0)1745 851848


Stuff & Nonsense Ltd.
Eversleigh, Lon Capel,
Flintshire, North Wales,
LL18 6EJ, UK