As an industry, we sell websites like paintings. Instead, we should be selling beautiful and easy access to content, agnostic of device, screen size, or context.
Reminds me of:
Worse still are the expectations that static visuals set in the minds of clients, particularly when designers use these visuals as a method to get sign-off for a design. Is the fact that so many web pages are fixed width and centered a direct result of clients signing off fixed width design visuals?