Posts about design

Designing Zombie Hunt part one: Colour

Two weeks ago, I took a week—away from work on Nozomi Networks—and spent some time working on a redesign for Zombie Hunt. The team are franchising their successful business and needed a new design to attract customers and potential franchisees.

Work I’d like to do in 2022

I’m starting my fourth full year working mainly with Nozomi Networks. I love the people there, the work we’re doing is fascinating, and I enjoy the ability to develop designs over a longer period of time. But, I will have some time available for other projects and I want to use that time to make a difference.

Quick typography tips №2

Here’s a quick design tip for making headlines more interesting using text-decoration.

Quick typography tips №1

Here’s a quick design tip for improving the readability and style of long passages of running text.

Layout Love. How and why I built it

I’m not a framework user. I’ve never once used Bootstrap and I didn’t use 960gs or Blueprint before that. I can understand the benefits of using a framework or off-the-shelf templates, but they weren’t ever for me. Still, I wanted a simple set of layout modules I could call on for design projects, so I developed my own. I call them Layout Love.

Layout Love: Modular grids for visually appealing layouts

As I’ve said plenty of times before, a well-chosen grid can do much, much more than align content. Our choice of grid can influence how we approach a design and it can change how we think about layout. That’s especially true of modular grids.

Layout Love: How a 3+4 compound grid can improve on 12-columns

Compound grids offer exciting and often unconventional layout possibilities. Most importantly, they also encourage us to think differently about the choices we make when we’re designing layouts. If you’re familiar with the grid made ubiquitous by Bootstrap, a 3+4 compound grid is a great place to start learning about compound grids.

Thrilled to work on Worrysome

Although I don’t get to do it as often as I’d like, I enjoy working with startups. So, I was thrilled to be asked to work on a website design for Worrysome, a new business which aims to take the worry out of worrying.

Stuffed with layout options: Using a 4+5 compound grid

A generation of product and website designers has grown up with 12 or 16 column grids from Bootstrap-style frameworks. In those frameworks, columns are used mostly for aligning content. In my new design for Stuff & Nonsense, I wanted to go beyond that and use a compound grid to influence the entire design.

52 weeks of Inspired Design Decisions #38 — Saul Bass

Throughout 2020, I’ve committed to designing 52 designs for a series of Inspired Design Decisions. This is week 38 and my design this week was again inspired by Saul Bass.

In a career which spanned over 40 years, Saul Bass not only designed some of America’s most iconic logos, but also designed title sequences and film posters for some of Hollywood’s best filmmakers, including Alfred Hitchcock, Stanley Kubrick, and Martin Scorsese. For Hitchcock, Bass created innovative title sequences for films including North by Northwest, Psycho, and Vertigo. The opening sequence of Mad Men—one of my favourite TV shows—pays homage to Bass who died in 1996 aged 75.

52 weeks of Inspired Design Decisions #26 — Lester Beall

Throughout 2020, I’ve committed to designing 52 designs for a series of Inspired Design Decisions. This is week 26 and my design this week was inspired by Lester Beall.

Lester Beall was an American modernist graphic designer. Born in Kansas City, Missouri, Beall moved to Chicago to study and from there to New York. From his farm in Connecticut, he worked on covers and posters which often featured his distinctive use of photomontage.

Andy Clarke portrait

About Andy

I’m Andy Clarke, a well-known website designer and writer on art direction and design for products and websites. I help businesses to deliver engaging customer experiences and unique designs. Read more about my work, browse my blog, or follow me on Instagram and Twitter.

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Inspired designs

A weekly series of 52 website designs, influenced by the most inspiring art directors and graphic designers of the twentieth century.

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