Design Chatter video: Crisis aims to be bold and impactful. But does their website live up to those goals?
Charities, NGOs, and non-profits are some of my favourite clients. I’ve been fortunate to work with Greenpeace and WWF, to name two. Balancing creative direction and user-experience design is one of my favourite things to work on. In this video, I talk about the charity Crisis and its website and how they might make the facts about homelessness more real through their design.
Crisis has been a campaigning voice for homeless people for almost sixty years. Crisis strategy documents and mission/vision statements present them as being “bold” and “impactful.” They talk about “not being afraid to try new things,” “taking risks,” and sometimes failing. But does their website design live up to those goals?
I’m passionate about combining creative direction with user experience design and would love to help more charities. When tackling a redesign like this, my first job is to study the content, looking for facts, figures, or phrases that I can highlight using graphics or typography. Visual elements like graphics, illustrations, and photographs enhance the memorability of stories. This is down to our innate attraction to images. Our brains process pictures more easily, enabling us to retain their information.
Illustrated content doesn’t just make your content look more appealing; it makes information glanceable and can explain complex ideas in ways that text alone can’t. Creative direction can help maintain the connection between motivation and donation by making them part of the same journey rather than separate experiences.
Watch on YouTube:
https://youtu.be/v90fVUttlq4
Crisis:
https://www.crisis.org.uk