Since, I suppose, the late nineties, every time a General Election comes around, the political parties roll out new websites. Having spent time studying Labour’s 2024 campaign website, I wondered what their previous election websites looked like. There’s barely anything left of Labour’s website from its victory in 1997 so I imagined what it might’ve looked like.

In this new video, I discuss editorial designer Otto Storch whose work I discovered while flicking through a new addition to my design library. I love how Storch playfully combines images and typography to create designs which are full of energy and movement.

In this new video, I look at Labour’s election manifesto and its campaign slogan that shouted “Change.” If Sir Keir Starmer or Angela Rayner had asked me to design their post-manifesto website, I’d have done things differently. So I explain what I’d do.

In this new video, I look at what was up with Labour’s 2024 election website design, the absence of typographic or visual hierarchy, inconsistent use of colour, lack of focus, and a clear identity. How would I fix this?