Mike Monteiro on What Clients Don’t Know

Here’s Luke Wroblewski with notes from Mike Monteiro’s talk this week at the final An Event Apart of the year, in San Francisco. There’s so much wisdom here, so much to like. In particular:

Your process is a mystery. Show people what it’s like to work with you on a day to day basis. Let them the sequence of events, when you’ll connect and how often. If you don’t control the process for the start, clients will start telling you how it should go. They’ll fill in voids when they see them.

(And if you haven’t already bought Mike’s book, you really should.)