I’m currently writing a hardboiled web design book about Art Directing for the Web, so in this new season of the Unfinished Business podcast I’m be discussing art directing with my guests who are some of the most experienced art directors and designers working on the web today. This week I talk about art direction with former creative director at The Guardian, Mark Porter.
One fantastic quote from Mark:
It’s about consistency. It’s about creating great satisfying experiences, but consistency is very large part of that. It’s one of the things that I always say to clients I work with who exists on lots of different platforms. They might have a magazine or a newspaper. They might have a website. They might have apps, and then they’re also increasingly hosting events and making products and doing things that exist in the real world. They have to present a consistent personality.