Neurodiverse Training

The story of how I helped training company Neurodiverse Training reach a wider audience with a new website.

Neurodiverse Training offer consulting and training on ADHD, autism, and neurodiversity to organisations including the NHS. As the business grew and attracted larger clients, founder Loren Snow asked me to design a new brand and website.

Because Loren’s personal brand plays a part in attracting new business, it was important to create a visual connection between the personal and business brands. I designed a distinctive colour palette, visually connected graphic assets, and layouts that Loren’s team and their developers could integrate into their websites.

The team were familiar with website builders, so I designed with Squarespace in mind while still making sure the final work did not feel templated. That meant creating a series of asymmetric layout components and a style guide that could survive handover and implementation.

Designing the colour palette

I began by researching brands in similar spaces to understand common colour choices, then looked at the colours Loren had already been using. Blending two of those previous colours created a teal which became the basis for a coordinated new palette.

Andy worked with me every step, to my schedule, and he brought my ideas to life beautifully. He was an absolute pleasure to work with and is enthusiastic, composed, and cool.

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