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Stuff & Nonsense product and website design

Rebrand Britain (spoof)

The story of how I used the spoof Rebrand Britain campaign to explore new techniques and technologies.

Rebrand Britain (spoof)
Rebrand Britain (spoof)
Year: 2023
Client
Rebrand Britain (spoof)
Sector
Spoof
Duration
1 week
What I did
Branding design
Copywriting and content creation
Creative design
User experience design
Website development

When I explore what new web technologies make possible, I often create websites for fictitious campaigns, companies, or products. I used this design for a spoof campaign to rebrand Britain as Brexitstan while experimenting with generating images using AI tools.

The project also gave me room to explore more cutting-edge CSS and markup, from custom elements and custom properties to container queries and transforms.


I make work using web technologies because I believe that technology helps to push the art form and creates new ideas. I use colour, graphics, layout design, and typography to tell a brand’s unique story and communicate its messages.

Andy Clarke

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