ITV’s rebrand and responsive home page

Britain’s first independent television channel, ITV, unveiled both its new logo and a responsive new home page today. I’m a fan of the curvy new logo and how it changes to match a backdrop. The home page is full of thoughtful details too, made all the more interesting to me because my work at STV (the Scottish franchise for ITV) over the last year has tackled many of the same problems.


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