What we’re left with is just called web design

Jeffrey Zeldman on Evolving Responsive Web Design:

Some commenters want to use initial-capped Responsive Web Design to mean responsive design as Ethan first defined it, and lowercase responsive design to mean an amorphous matrix of exciting and evolving design thinking. Lyza says soon we’ll stop saying Responsive altogether, a conclusion Andy Clarke reached three years ago.

Inspired by another Jeffrey, what I said in 2011 was:

Today, anything that’s fixed and unresponsive isn’t web design, it’s something else. If you don’t embrace the inherent fluidity of the web, you’re not a web designer, you’re something else.

Web design is responsive design, Responsive Web Design is web design, done right.

And that’s why I don’t care about Responsive Web Design.

I hadn’t thought about the distinction between ‘responsive web design’ and ‘Responsive Web Design’ much before today. If I’d change anything from my quote, it would be to drop the initial-caps.

There is no ‘Responsive’ nor ‘responsive’ web design anymore. There’s just web design.


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