Codeboxx: Making an industrial printing supplier stand out

Helping Codeboxx stand apart in a crowded market through clearer content, distinctive design, and original artwork.

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The challenge

Codeboxx supplies printers, thermal printheads, and transfer ribbons, and provided technical support to businesses across the UK and Europe. The products are critical, but they’re not glamorous. When a production line stops because of a failed printhead or ribbon, businesses need a replacement from Codeboxx quickly.

My challenge was to design Codeboxx’s website so that it explains how the company has built years of experience in supplying products as soon as customers need them.

My approach

Business-to-business websites often make the same mistake in assuming that their customers are only interested in the products they’re buying, and not in the importance of trusting a supplier.

As well as buy thermal printheads, people buy the confidence that their production line will keep moving. I focussed on that message and designed every page to reinforce a promise: Codeboxx won’t just supply the right product, they’ll deliver when customers need them most.

The solution

The finished Codeboxx website combines clearly-written content with bespoke illustrations and carefully considered layouts. All together, these communicate Codeboxx’s message of trust.

I created illustrations that communicate Codeboxx’s message that keeping their customers’ production lines moving is an art. These are more distinctive and enaging than standard product photography.

Behind the scenes, I developed the website using Eleventy, giving Codeboxx an easy-to-use platform for updating when they add new products to their catalogue.

Behind the design

Before thinking about colours, illustrations, or layouts, I reorganised Codeboxx’s content and rewrote their copy to address customer needs. When the structure was clear, I developed low-fidelity wireframes, explored illustration styles, and designed page layouts that can scale as Codeboxx’s catalogue grows. Finally, I developed the website using Eleventy, creating a fast and flexible foundation that can grow alongsode the business.

The result

The new website presents Codeboxx as more than a supplier of thermal printing equipment. It positions them as knowledgeable specialists who deliver products exactly when their customers need them.

More distinctive than a typical product catalogue, this website gives customers confidence that, when they’re needed, Codeboxx will deliver.

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Really pleased to have worked with Andy and to now stand out in our industry with a fresh and unique website. If you want something bold and different I highly would recommend Stuff & Nonsense.

What this project demonstrates

The more specialist the product is, the more important someone’s affinity with a supplier becomes. Many suppliers assume that customers simply want product information, but in reality, people need to trust a supplier before they buy. That’s why I approach this type of project differently.