Count Binface: Designing a personality-filled political campaign website

Although Count Binface is a comedy political candidate, my design process was exactly the same as for any serious client: understanding what makes him memorable and designing a website people enjoy exploring.

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Hello! Well, I guess you’re here because you searched for “Count Binface.” This design was for Count Binface’s 2024 General Election campaign against then Prime BinMinister Rishi Sunak. His current website may look different.

I’m Andy Clarke, a website designer based in North Wales. Here’s where you can find out about me and my work. I normally write about design, CSS, SVG and developing distinctive websites.

The challenge

Count Binface has an unmistakable personality. His interviews, manifesto, and public appearances have attracted a loyal following, but that personality barely broke through into his website. My challenge for the 2024 General Election campaign was to create a website that could only belong to Count Binface, where every colour, illustration, typeface, and layout decision reinforced the character people have come to know.

My approach

I began by asking what people love about Count Binface. His humour is only part of his appeal and he’s also eccentric, optimistic, and sincere about democracy. Those qualities became the foundation for my design decisions, from my original illustrations and comic-inspired typography, to the playful interface details that made this website unmistakably Count Binface.

The solution

I designed a website that could only belong to Count Binface. A new colour palette, custom graphics, original illustrations, and distinctive typography that all reflected his personality. Even the smallest details contributed to the experience, creating moments that fans and supporters could discover as they explored the website. Although this version of the website ran on Squarespace, my extensive custom CSS transformed that platform into something that bore little resemblance to an off-the-shelf template.

The result

The 2024 website felt like a natural extension of the Count Binface brand. Visitors experienced the same personality online that they saw on stage, in interviews, and throughout his campaigns. More importantly, this project proved that memorable websites are made by expressing what makes a character remarkable.

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Andy’s reputation reached across the omniverse to my home planet Sigma 9. So, after seeing his ideas, I commanded him to turn them into what humans call a ‘website’ for my 2024 General Election campaign against Prime <del>Binister</del> <ins>Minister</ins> Rishi Soon Axed.

What this project demonstrates

The best designs reveal someone’s character. Every memorable person, business, or organisation has a personality. My job isn’t to invent one, Count Binface already has one, so it’s to express it so clearly through design that the website couldn’t belong to anyone else.