Lockrose: Helping their website tell a bigger story
Helping Lockrose tell a bigger story through bespoke website design, illustration, and animation.
Improve an existing product
For product teams looking to elevate the experience they deliver.
Good products don’t stand still
The best digital products evolve. They adapt to new technology, customer behaviour, and changing priorities. Whether you’re refining a desktop application, improving a digital product, or making an established website work harder for you, thoughtful design helps people achieve their goals. For almost thirty years, I’ve helped people improve websites and digital products by making them clearer, more intuitive, and more rewarding to use.
The best products feel obvious
The products we enjoy using rarely draw attention to themselves. They simply help us get on with what we’re trying to achieve. That doesn’t happen by accident. Behind every effortless-feeling product are hundreds of deliberate design decisions about hierarchy, interactions, language, layout, navigation, and typography. Together they shape people’s experience with your product.
The best products aren’t necessarily the simplest, but they reduce uncertainty, remove distractions, and make tasks feel manageable. People may never notice improvements consciously, but they’ll appreciate how when using a product is effortless and enjoyable.
Every decision should make something clearer
Improving an existing product begins by understanding how people use it today. Which tasks feel effortless, where do people hesitate, and which transactions feel more complicated than they need to be? When we know the answers to these questions, every improvement has a purpose.
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Boom! God, it looks 100% AWESOME! Damn, it’s super light and very mobile friendly. Andy, my friend, you are ON POINT with this! Thank you!
Really pleased to have worked with Andy and to now stand out in our industry with a fresh and unique website. If you want something bold and different I highly would recommend Stuff & Nonsense.
Andy exceeded my expectations. My website is now a true representation of who I am and what I do, while also being a fun and engaging space to explore.
Working with Andy was an incredible experience. He translated my musical style into a brilliant, authentic brand. Feedback has been fantastic. Everyone mentions how his design perfectly tells my story.
Looking to improve your product?
The best products are refined through thoughtful decisions that make every interaction clearer and more enjoyable.
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Frequently asked questions
Can you improve an existing product without redesigning everything?
Absolutely. Many of the best improvements come from refining what’s already there rather than starting again.
Can you work with our in-house designers and developers?
Yes. I’m just as comfortable collaborating with existing teams as I am leading a project from the beginning.
Do you only work on websites?
No. I also help improve desktop applications, web applications, online services, and design systems.
How do you decide what should change?
By understanding your business, your users, and the goals of the product. Every recommendation should solve a real problem rather than simply follow current design trends.
Can you improve performance and accessibility too?
Yes. Good products aren’t only easier to use. They should also be faster, more accessible, and more resilient.
How long does a typical project take?
That depends on the scope of the work. Some improvements can be delivered over a few weeks, while others become an ongoing partnership as the product evolves.
Every product evolves differently
One project might focus on improving information architecture and navigation. Another projects may involve strengthening the visual language, or making an interface more accessible. Others might create a consistent design system that helps products grow without becoming more complex.
