Standout Designs for theWeb
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Design Chatter video: RSPCA rebranded, but does its website make the best use of its new look?
The RSPCA unveiled its first rebrand in 50 years this year, marking its 200th anniversary. In this video, I discuss their website, focusing on how it could benefit from its recent rebrand and tell better stories through its creative direction online.
The RSPCA’s rebrand work was handled by London-based branding agency Jones Knowles Ritchie (JKR) and includes a custom typeface called Wilberforce Sans, designed exclusively for the RSPCA by type foundry Studio DRAMA. It was inspired by protest signs they found in the charity’s archives.
Rebrands are often controversial, and The Daily Mail described the RSPCA’s rebrand as “wildly woke.” However, I was keen to see if JKR’s distinctive design translated to the RSPCA’s website design.
(Here’s a spoiler. I didn’t.)
Watch on YouTube:
https://youtu.be/B7RW9XCo6ZQ
RSPCA:
https://www.rspca.org.uk
Jones Knowles Ritchie (JKR):
https://www.jkrglobal.com
ProPublica:
https://www.propublica.org
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November 18, 2024 • Andy Clarke • videos