Eleventy in a Box
A premium Eleventy starter kit for designers and developers who want to spend less time setting up the same project structure and more time designing distinctive websites.
The RSPCA unveiled its first rebrand in 50 years this year, marking its 200th anniversary. In this video, I discuss their website, focusing on how it could benefit from its recent rebrand and tell better stories through its creative direction online.
The RSPCA’s rebrand work was handled by London-based branding agency Jones Knowles Ritchie (JKR) and includes a custom typeface called Wilberforce Sans, designed exclusively for the RSPCA by type foundry Studio DRAMA. It was inspired by protest signs they found in the charity’s archives.
Rebrands are often controversial, and The Daily Mail described the RSPCA’s rebrand as “wildly woke.” However, I was keen to see if JKR’s distinctive design translated to the RSPCA’s website design.
(Here’s a spoiler. I didn’t.)
Watch on YouTube:
https://youtu.be/B7RW9XCo6ZQ
RSPCA:
https://www.rspca.org.uk
Jones Knowles Ritchie (JKR):
https://www.jkrglobal.com
ProPublica:
https://www.propublica.org
A premium Eleventy starter kit for designers and developers who want to spend less time setting up the same project structure and more time designing distinctive websites.
Contract Killer is plain and simple and there’s no legal jargon. It’s customisable to suit your business and has been used on countless web projects since 2008.
Free compound grid and modular grid layout generators, plus a set of HTML/CSS layout templates you can call on to make more interesting layouts, available to buy.