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Getting creative with the Measure

Yours truly over at CSS Tricks: “I spend an unhealthy amount of time on the typography in my designs, and if you’ve read any traditional typography books, you might remember “the measure.” If not, it’s simply the length of a line of text. But measure means more than that, and once you understand what it represents, it can change how you think about layout entirely.”

Read Getting creative with the Measure.

December 5, 2025 • Andy Clarke • CSS Tricks
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I’m Andy Clarke. I’ve spent over thirty years helping clients create memorable websites. I’m also the author of five books on web design.

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Standout Designs for theWeb

Drawing on over thirty years of experience, I’ll show you how to uncover a company’s story, develop a distinctive visual language, and combine colour, typography, imagery, and layout to create designs that people recognise and remember.

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