PG Tips: How The Chimps kept PG Tips brand leader through 35 Years of Intense competition (video)

I’m researching advertising successes for a new talk that I’m writing and of course that means PG Tips and their famous chimpanzees campaign that ran for 32 years from 1956 and within two years made PG the number one tea brand in Britain and kept them there for decades.

I found this video, part of series celebrating some of the top case studies from 30 years of the IPA Effectiveness Awards; brilliant campaigns that still have much to teach us about planning effective communications today. It’s fascinating and if you’re interested in how to get people talking through strong creative work, it’s very worth watching.

Watch the video (Flash)