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Seven

You might think — because all the talk at the moment is about seven inch tablets, in particular the iPad mini vs Google’s Nexus 7 vs Amazon’s Kindle Fire HD — that a seven inch tablet was a seven inch tablet was a… Right? Wrong.

Here’s a landscape format screenshot of this site on the Kindle Fire HD.

Kindle Fire HD landscape. Viewport: 801x470px

Compare that with a landscape format screenshot on the Nexus 7.

Nexus 7 landscape. Viewport: 966x444px

What about in portrait format? The Nexus 7 does what I expected.

Nexus 7 portrait. Viewport: 603x797px

I got my hands on a Kindle Fire HD for the first time today, and I’ll admit to being very surprised when I loaded this site into Amazon’s browser.

Kindle Fire HD portrait. Viewport: 533x731px

The difference in viewport sizes is enough that in portrait one seven inch tablet shows the older mod and navigation I usually expect tablet users to see, while another the kid mod I usually describe as ‘mobile.’

Filed under “I’m sure Dan Eden would have something to say about this.“


October 30, 2012 • Andy Clarke • Loose talk
My new book

Standout Designs for theWeb

I’ll show you how to uncover a company’s story, develop a distinctive visual language, and combine colour, typography, and layout to create designs that people remember.

I’m Andy Clarke. I’ve spent over thirty years helping clients create memorable websites. I’m also the author of five books on web design.

Planning a new website? I’d love to help you create something memorable.

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Standout Designs for theWeb

Drawing on over thirty years of experience, I’ll show you how to uncover a company’s story, develop a distinctive visual language, and combine colour, typography, imagery, and layout to create designs that people recognise and remember.

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Free compound grid and modular grid layout generators, plus a set of HTML/CSS layout templates you can call on to make more interesting layouts, available to buy.