As life-long supporters of WWF and enormous fans of their work to help save threatened species—including our beloved mountain gorillas—we were over-the-moon when they asked us to redesign their UK fundraising pages.
Symbolic adoptions of endangered species, monthly or one-off donations from supporters and memberships, are a vital source of income for WWF UK. When we approached our redesign of their fundraising pages, our aim was to increase these contributions and reduce the number of failed transactions. We aimed to do this by designing pages that are visually engaging and improving a supporter’s experience with better content and a smoother payment process.
Making use of WWF UK’s as yet unreleased new brand guidelines, we designed a bespoke responsive grid to present their content and functionality across all sizes and types of screens. We designed a colour system that includes colours and tones for each of the species their supporters can adopt. We designed a web design manual that WWF have adopted and named Bamboo and we developed responsive web page templates for all of the fundraising pages.