Dementia Care Solutions

After his wife’s mother lived with dementia during her final years, Bill Keever was determined to make the process of finding professional care easier.

Dementia Care Solutions is a small business start-up, and Bill wanted a new design to reflect his team’s personal approach to patient care. I began by researching the visual identities of organisations in the dementia care sector and was surprised by how generic so many of them look.

So, I developed a distinctive palette of soft colours. After dozens of sketches, I decided on a motif which combines a tree—where strong branches represent stability—and heart-shaped leaves to signify care. I paired this with elegant typography and added many typographic details which add depth to the design. These are held together by a flexible compound grid which provides the foundation for several distinctive page layouts.

The result is a contemporary and stylish website design which reflects the team’s personal approach to their work.

We developed the website using the most modern CSS and markup. To allow Bill and his team to make edits to their content, we developed the website using the Eleventy CMS, hosted it on Netlify, and added version control from Github.