Emma Bodger

The story of how I helped film and TV director and producer Emma Bodger showcase her creative talents on a new website.

Emma is a film/television director and producer whose work includes many popular UK soap operas. She commissioned us to design a visual identity and develop a website to help her attract new clients. I spent time with Emma, discussing her goals for the new website, the messages she wished to communicate, and to whom she wanted her work to appeal. Emma wanted a design that appealed to agents, producers, and production companies. She wanted clear messaging and a distinctive design, giving me complete creative freedom.

During our conversations, Emma told me how important it is for her characters to have depth, and I wanted to reference that in my design. After experimenting with SVG filters, I developed a method for turning any image into an anaglyph where each eye sees chromatically opposite colour to create a pseudo-3D effect. I also developed a way to add cyan and red colours to the headline text to continue the design’s three-dimensional appearance.

To help Emma relaunch her brand, I designed a playful new logo before finally developing a static HTML/CSS prototype and integrating a simple-to-use CMS for easy content editing.