Animal Search

Although their team’s stayed small, in the past twenty years, Animal Search has become the UK’s biggest and busiest missing pet finding service. They needed a brand identity and website design concepts which reflects that position.

People often ask how we approach a design project. Truth is, we adapt our process for each client. Designing for Animal Search involved us working on; art direction and brand concept design, and user interface design.

Finding a pet is like solving a puzzle

Like many businesses do, Animal Search have always described what they do, not why, or the impact their services have on people’s happiness. Yes, they sell advertising, run community networks, and their search teams look for lost pets. But, in reality, what they do is reunite families by solving the puzzle of a missing pet.

Think of Animal Search and animal silhouettes, magnifying glasses, and paw prints, are all predictable choices, but none represent solving a puzzle by finding a pet. Our new logo mark brings all these aspects together and the choice of which animal forms the maze can change depending on circumstances.

We incorporate illustration into my work as often as we can. We didn’t need to look too hard to find the right illustrator for the Animal Search puzzle concept. It had to be Vic Bell as we’ve worked with Vic on several projects.