Standout Designs for theWeb
I’ll show you how to uncover a company’s story, develop a distinctive visual language, and combine colour, typography, and layout to create designs that people remember.

My new book, Standout Designs for the Web, is available to pre-order for £14.99. Discover what’s inside, why I wrote it, and how to get my Hardboiled Client Interview Guide with your purchase.
After months of writing, designing, illustrating, and occasionally wondering what I’d got myself into, my new book, Standout Designs for the Web, is available to pre-order today!
It costs £14.99, comes in DRM-free EPUB and PDF formats, and will be published on November 20th. Which, as it happens, is also my birthday.

I’ve been designing websites for thirty years, and I’ve watched the web change beyond all recognition. More technologies, tools, and resources are available now than ever, but too many websites still look alike.

I wrote Standout Designs for the Web to help change that.
Every company has a personality and a story worth telling. Finding that story and expressing it through design decisions is what makes a website stand out.

In the book, I explain how I find inspiration, discover what makes a company distinctive, and turn those discoveries into decisions about colour, images, layout, and typography. Throughout the book, I share my thinking and show how I put those ideas into practice.
Throughout the book, I develop designs for Wheelman, a fictional company providing products and services to professional getaway drivers. It’s a ridiculous idea, but it gives me the opportunity to explore a variety of content, including editorial, e-commerce, and services, while demonstrating the same design process I use for real clients.

The result is a practical demonstration of how a company’s personality can influence everything from its colour palette to the way its pages are composed.
Alongside the book, I’ve written a 35-page Hardboiled Client Interview Guide. It’s my practical guide to asking better questions, understanding what matters to a client, and uncovering the stories that can inspire more distinctive website designs.

Anyone who pre-orders Standout Designs for the Web will receive the guide with their purchase.
Standout Designs for the Web is heavily illustrated, and I’ve put as much thought into its design as I have into my writing. The PDF preserves the layouts exactly as I designed them, including the double-page spreads, while the EPUB adapts them for a more flexible reading experience. Both versions are DRM-free, so you can read them on whichever devices you prefer.
The book costs £14.99, and pre-orders are open now. It will be delivered on November 20th. (Did I mention that’s my birthday?)
I’ve put a lot of myself into making this book, and I’m really happy with how it’s turned out. I hope you’ll enjoy reading it as much as I’ve enjoyed making it.
If you want to read more about the making of my new book:
I’ll show you how to uncover a company’s story, develop a distinctive visual language, and combine colour, typography, and layout to create designs that people remember.
I’m Andy Clarke. I’ve spent over thirty years helping clients create memorable websites. I’m also the author of five books on web design.
Planning a new website? I’d love to help you create something memorable.
Drawing on over thirty years of experience, I’ll show you how to uncover a company’s story, develop a distinctive visual language, and combine colour, typography, imagery, and layout to create designs that people recognise and remember.
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