Having seen my work for WWF UK, Greenpeace Poland asked me to create a set of new campaign page designs that are more compelling within the brand guidelines set by Greenpeace worldwide.
I optimised their donation process to maximise conversion opportunities and created a style guide and templates that have enabled the team in Poland to create pages for future campaigns more easily.
Brief and outcomes
|Brief||Work with the team in Poland to create designs that improve donation revenue from their website and better support the activities of their street fundraisers.|
|Develop a series of flexible templates to enable Greenpeace Poland to more create pages for future campaigns more easily.|
|Deliver new styles for graphic illustrations, typography, and interactive elements that are distinctive yet within the brand guidelines set by Greenpeace worldwide.|
|Process||Understand the issues that Greenpeace Poland face and suggest ways their website can better support street fundraisers.|
|Establish what’s possible within the brand guidelines set by Greenpeace worldwide, followed by initial concept designs for campaign pages.|
|Several rounds of design iterations to make their campaign pages more compelling and the donation process simpler.|
|Deliverables||Responsive HTML including several different layouts for campaign pages plus fundraising pages.|
|Tutorials on how to use layout modules to create pages for future campaigns.|
|Living style guide detailing colour, image, interactive, and typography styles.|
|Results||A more integrated approach to fundraising online and on the street.|
|Design system to enable Greenpeace Poland to develop website pages for future campaign in-house.|
|Less reliance on external agencies.|