If you’re looking for web design in Wales, you’ll find plenty of people who can build a respectable website. There’s nothing wrong with respectable. But respectable rarely gets remembered. I design websites that feel specific. Websites with a clear point of view. Websites that make someone stop, understand what you do, and feel something about it.
That matters whether you’re a small business in Wrexham, a cultural organisation in Cardiff, a specialist manufacturer in Flintshire, a charity in Swansea, or an ambitious team somewhere between the mountains and the sea.
Phone 01745 851848 or WhatsApp
I live and work in a small village in North Wales, and I’ve spent much of my life here. That shapes how I think about design. Wales is full of organisations with character, craft, history, expertise, and strong ideas. Too often, their websites don’t show enough of that.
A good website should do more than list services. It should help people understand what makes you different. That starts with questions.
What do people misunderstand about what you do? What makes your work valuable? What do your best customers already know about you that your website doesn’t explain? What should someone remember after they’ve closed the tab? Those questions lead to better design than starting with a template.
A lot of business websites feel interchangeable because they’re built from interchangeable parts: a big stock image, a row of three boxes, a few vague promises, and a contact form hiding at the bottom. That isn’t good enough if your work depends on trust, expertise, or a strong first impression.
I design websites around the things that make an organisation interesting. Sometimes that means a stronger visual identity. Sometimes it means clearer writing. Sometimes it means restructuring pages so people can understand your value faster. Often, it means cutting away the generic stuff and making room for the details that only you can say.
I’m interested in websites with character. That doesn’t mean gimmicks. It means design choices with a reason behind them.
I design and build new websites for organisations that want more than a tidy online brochure. I’ll help you shape the structure, sharpen the message, and create a design that feels right for you. I usually build with Eleventy because it’s fast, flexible, and doesn’t come with the overhead of a traditional CMS. That means fewer moving parts, fewer things to maintain, and more control over the experience.
If your current website feels tired, generic, confusing, or disconnected from the organisation you are now, I can help you rethink it. A redesign isn’t just a fresh coat of paint. It’s a chance to ask what your website should be doing, what it should say, and how it can better support your business, cause, or project.
I also design interfaces, digital products, customer journeys, and design systems. If your website includes dashboards, booking flows, product pages, service tools, or anything people need to use rather than just read, I can help make it clearer and more effective.
A website shouldn’t go quiet after launch. I can help you keep it alive with new case studies, better service pages, clearer project stories, email design, and regular improvements. That matters because websites don’t succeed just by existing. They need attention.
I’ve been designing for the web since the early days of the industry. I’ve written books, spoken at conferences around the world, and spent decades thinking about how design, content, and code work together. But I’m not interested in design theatre.
I’m interested in making things better: clearer, sharper, more memorable, and more useful. When you work with me, you work directly with me. No account manager. No bloated team. No process designed to make simple decisions feel complicated. You get honest thinking, experienced design judgement, and someone who cares enough to challenge the easy option when it isn’t the right one.
I work with businesses, charities, arts organisations, public sector teams, professional services, specialist manufacturers, product teams, and people with ideas that deserve better presentation. You don’t need to be big. You don’t need to have everything figured out. You do need to care about how your organisation comes across.
The best projects usually start with someone saying, “Our website doesn’t really feel like us anymore.” That’s a good place to begin.
I’m based in North Wales, but I work with clients across Wales and beyond. Most projects happen through video calls, shared documents, prototypes, and steady conversations, so we don’t need to be in the same room to make good work together.
That said, being based here gives me a real connection to the place. I understand the mix of local, national, rural, urban, cultural, and commercial pressures that shape Welsh organisations. You might be serving customers around the corner, across Wales, throughout the UK, or around the world. Your website needs to make sense to all of them.
Not flags. Not clichés. Not a few scenic photos and a paragraph about being proud to be based here. A good Welsh website should feel specific to the organisation behind it. It should be clear about what you do, confident about why it matters, and designed with enough care that people take you seriously.
For some organisations, Wales is central to the story. For others, it’s simply where the work happens. Either way, the website should be honest about that. I can help you find the right balance.
If you’re planning a new website, rethinking an old one, or tired of looking like everyone else in your market, let’s talk. You don’t need a polished brief. You don’t need all the answers. You just need a sense that your website could be doing more.
Phone 01745 851848 or WhatsApp
No. I’m based in North Wales and work with local clients, but I also work with organisations across the UK and internationally.
Most projects depend on the amount of design, content, and build work involved. A simple project may be smaller; a more ambitious website with original design, content strategy, and custom development will need a bigger budget. The best place to start is a conversation.
I usually don’t. I prefer lighter, faster, simpler systems that are easier to maintain. For many clients, that means a static site built with Eleventy and hosted on Netlify.
Yes. Website content needs to be written and structured differently from brochure copy. I can help shape your message, write or edit page copy, and organise content so people understand it quickly.
I don’t sell SEO packages in the usual sense. But I do design websites with clear structure, useful content, fast performance, accessibility, and search visibility in mind.