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Ambient Animations In Web Design: Principles And Implementation (Part 1)

Yours truly over at the Smashing Magazine: “Creating motion can be tricky. Too much and it’s distracting. Too little and a design feels flat. Ambient animations are the middle ground — subtle, slow-moving details that add atmosphere without stealing the show.”

Read Ambient Animations In Web Design: Principles And Implementation (Part 1)

September 24, 2025 • Andy Clarke • Animations
My new book

Standout Designs for theWeb

I’ll show you how to uncover a company’s story, develop a distinctive visual language, and combine colour, typography, and layout to create designs that people remember.

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I’m Andy Clarke. I’ve spent over thirty years helping clients create memorable websites. I’m also the author of five books on web design.

Planning a new website? I’d love to help you create something memorable.

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Standout Designs for theWeb

Drawing on over thirty years of experience, I’ll show you how to uncover a company’s story, develop a distinctive visual language, and combine colour, typography, imagery, and layout to create designs that people recognise and remember.

Find out more
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Layout ❤︎

Free compound grid and modular grid layout generators, plus a set of HTML/CSS layout templates you can call on to make more interesting layouts, available to buy.

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